The first steps in building your author platform are understanding what, when, and why and choosing the pen name you want to use. Once those steps are completed, you can take action. My suggestion is to begin by setting up your “home base” on the web: your author website.
Your author website will be the center of your activity online. It will be the place to which you direct your readers (“funnel” them) from other sites. In the game of internet tag, it is the place you want your readers to end up: home base. It is a place entirely devoted to you and your work.
Most authors go one of two routes with their author website.
Route One: Free Blog/Website
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