Non Fiction Writers: Great Headlines

The Women's Pages

It’s the first thing a reader sees, and the ONLY thing many readers take in, so headlines are pretty critical to your success as a writer. Here are some resources for great headlines for bloggers and journalists. It’s chock full of links to help you improve your headlines.

Here’s the article that spawned this post: The Key to Writing Great Headlines, with details on crafting:

  1. How-to headlines – “How to Get Rich Writing Cookbooks”
  2. Lists – “7 Ways to Clean Your Cat”
  3. Secrets Revealed – “Big Deduction Secret the IRS Doesn’t Want You to Know”
  4. Fast & Easy – “Quickest Way to Make a Fast Million”

According to advertising godfather David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

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